North Shore Outfitters
Retail
Apr 05, 2024 - SEO
Local outdoor retailer gets its summer demand back on track.
We stabilized technical SEO, rebuilt category pages, and paired them with a seasonal content calendar that highlighted local trail culture.
The Assignment
Recover lost search visibility and build a sustainable content rhythm for peak outdoor season.
The Work
We repaired site indexing, launched an editorial hub, and created neighborhood landing pages for local intent.
The Outcome
Organic traffic recovered steadily with improved time on page and stronger lead quality.