Mariner Logistics
Logistics
Nov 10, 2023 - Web Funnels
B2B logistics firm modernizes its lead funnel.
We rebuilt the lead capture journey with clearer value proof, updated case snippets, and a lighter form structure.
The Assignment
Create a lead funnel that feels authoritative without being dense.
The Work
We reorganized the page into proof points, then introduced analytics to track drop-off.
The Outcome
Lead engagement improved and sales teams reported stronger initial calls.