Brightline Fintech
Fintech
Jan 28, 2024 - Email Marketing
A multi-touch nurture program that kept demo interest warm.
We mapped the buyer journey with the sales team and created a tone guide to keep every touchpoint consistent.
The Assignment
Improve engagement across a long sales cycle and reduce churn in prospect communication.
The Work
We developed a three-part sequence with segmented case notes, value-focused CTAs, and clean reporting.
The Outcome
Prospects stayed active longer and sales reported stronger context for follow-ups.